Edgeworks Cambridge
Built in Cambridge. Driven by clarity.
EdgeWorks Cambridge is a clarity studio that helps innovative businesses think and communicate with precision.
We work with founders, leaders, and teams who are ready to cut through complexity and find the words, structure, and strategy that make their ideas resonate.
Founded in the heart of Cambridge, a city known for its thinking, invention, and quiet ambition. Edgeworks blends strategic insight with creative storytelling. Our approach is simple: we distil, refine, and reframe until the essence of your idea becomes unmistakably clear.
Clarity isn’t about being louder; it’s about being understood. At EdgeWorks Cambridge, we help you shape ideas that speak for themselves without the noise.
I have spent more than two decades shaping propositions, products and commercial strategies across financial services, insurance and consumer sectors, from global firms such as American Express to high-growth innovation environments. That experience built both a strategic mindset and a belief that clarity is what turns good ideas into successful ones.
At Edgeworks Cambridge, that belief is applied through structure and method, not instinct alone. Drawing on experience in product development, customer insight and commercial design, I developed a set of repeatable frameworks – the Edge Map, Edge Radar and Spark. Shape. Share. methodology – that help organisations translate complexity into focus, alignment and momentum.
These tools make Edgeworks Cambridge a system as much as a studio: adaptable, evidence-based and designed to scale. Clients work with me directly, but they engage with a proven approach – one built to create clarity that endures beyond any single project.
Founder